Why Your Small Dallas Business Needs an SEO Agency?
If you’re like 90% of small businesses, you might think that Search Engine Optimization (SEO) is only for companies with great budgets and name recognition. On paper, the old way of thinking about SEO makes sense. It’s expensive and time consuming with no guaranteed results. Heck, you might even get penalized for trying to boost your rankings artificially. But the truth is, SEO is the best marketing option for small businesses providing them with an important competitive edge over the masses.
Let’s start with the basics and ask a simple question: What is SEO?
What is SEO?
Since the dawn of the Internet, Google, Yahoo, Bing, and others have used search engine algorithms to automatically rank sites based on relevance and popularity. They want to deliver the most relevant information to the user giving those sources high rankings.
Ironically, SEO’s popularity comes from the fact that its kind of complicated. In fact, the term has become shorthand for an entire methodology, including strategies related to link building, keyword optimization, content creation, etc. It has also earned a reputation as a tool that not only big businesses with big budgets and major marketing teams can afford to use but that even small businesses with small budgets, smart implementation, and innovative techniques can use to achieve sustainable results.
Now that we’ve established that SEO is a useful tool for your business, the big question is:
Why Should Small Dallas Businesses Hire an SEO Agency?
The answer is simple. An SEO agency is the best source for cost-effective, high-impact, and long-lasting SEO solutions for your small Dallas business. At the core of it is the belief that strong SEO strategies are great tools for businesses to gain sustainable advantages over their competitors. The nice thing about SEO is that it’s not a short-term solution like social media. You can’t simply post to Facebook and Twitter to stand out in a sea of different voices. Sentences from your average Tweet are only seen for a fraction of a second as users scroll past. Once users forget your post, it’s gone for good. SEO is not so fleeting. Your ranking stays and gets you traffic for weeks, months, and even years with continued optimization. That kind of exposure not only brings more potential customers to your website, it also gives them a reason to stay – because they believe you an authority and offer them the best value. You’re no longer just a name on a Google search – You’ve established a relevant presence to the user.
In the following sections, we will look at some more reasons why an SEO agency makes sense for your small Dallas business:
#1 Your Company Needs an Expert
The most important role of an SEO agency is to monitor your website and SEO efforts. You can’t just let any Tom, Dick, or Harry try to optimize your business because they’ll make a mess of it. Think about it. You wouldn’t let an accountant with no experience run your company’s books – so why would you trust an amateur when it comes to your precious ranking? The truth is that professional SEOs are the only ones who can make a noticeable difference in your company’s search engine rankings. They boast the necessary expertise and have the experience to tackle your SEO strategy with a well-thought-out plan that delivers results.
#2 You Need Custom Optimized Solutions
Small businesses are unique, and so are their SEO needs. Your business is a collection of various unique parts that work together to serve customers. Obviously, money doesn’t grow on trees, so you need to maximize every opportunity you have to attract an audience. There is no “one-size-fits-all” recommendation for every business. Your special needs mean your SEO should be customized to uniquely suit your needs. Let’s use a customized approach to SEO to boost your business, for example. If you’re a dentist, SEO means more patients are coming to you for your services, and if you’re a restaurant, it means more business from the online visitors. If you’re a personal trainer, it may mean more book sales or a bigger following on social media.
SEO for every business is different, and that’s why hiring an SEO agency is so important. Specialized SEO strategies and customized focus give you more visibility and opportunities to get more customers – all at an affordable price for your small business budget.
#3 You Need an Expert to Explain the process to You
When you hire an SEO agency, you will never have to look into the economic and business aspects of SEO. You should hire an expert in order to outsource the necessary work, as well as aid in the education of the process.
It can be confusing to get started with SEO. It’s not like social media where you hire somebody to post three times a day. SEO requires a more thorough approach to the work. It will require research, writing, on-page and off-page optimization, proper implementation, and SEO analysis. These are key elements of the SEO process that will obviously help you increase the ranking of your website. It’s an extremely detailed and complicated procedure, and that’s where an SEO agency comes in. They can handle all of the work while you concentrate on other things. In fact, they may be able to find a more affordable solution for your business than a typical in-house employee.
Hiring an expert to run the SEO or team for you is just smart business. If you don’t have the time to do the research yourself, your business can benefit a lot from hiring a dedicated Dallas SEO expert to analyze your website and recommend which strategies to employ first to get the most from your SEO budget.
#4 SEO Offers Long-Lasting Results
SEO is the best long-term solution for your website. It can help you gain a competitive advantage and boost your business over the years, resulting in a steady flow of customers and returns. SEO is not a quick fix for your business. If you want quick results, then you probably need to look somewhere else. When you work with an SEO agency, you’re working with a long term relationship. You may pay once-monthly or yearly, but we will be investing in your business’s online presence over the long term, resulting in a steady stream of ROI.
#5 SEO Can Be Cheaper Than PPC Marketing
A lot of companies – even small businesses – start their marketing campaign by setting up a pay per click (PPC) account. It’s easy to get a PPC account, and it’s easy to set up. When you’re watching your budget, PPC can be a smart place to start. The problem is, the PPC results are often inconsistent. Sure, you can get a boost in traffic in the beginning, but you’ll only see it for a short time. In order to truly get ROI, you can’t be working on a campaign where your traffic is falling off after a short amount of time. That’s when you have to start paying for the traffic again. It’s repeated time and time again, and you notice you have no returns. And in the end, you’ve spent a lot more money than you would have instead.
In contrast, SEO gives you a steady stream of traffic and returns. As you test new SEO strategies, you get better at increasing your rankings and understanding what works for your customers. When the traffic starts to dry up, you know exactly when to put more money into your SEO strategies. SEO is an investment to your business in the long term, but it’s a smart investment.
#6 Local SEO Can Put Your Services in Front of Local Customers
With all the noise out there, very few customers are finding you online ready to make a purchase – or sign up for your services. Most people are scrolling through a bunch of advice articles, blog posts, or videos. These are only going to attract people searching for similar information. You don’t want to be just another blog post – you want to be the best blog post. If you want to succeed in the digital age, you need to understand that you need to give people a real reason to visit and stay on your site. As you know, this is where SEO comes into play.
Fortunately, there are many local SEO tactics available that you can use to attract local customers. It’s absolutely essential to focus on local SEO if you’re a small business offering local services, and fortunately, an experienced Dallas SEO agency can help you do it. From on-page and off-page optimization to creating a local SEO presence on Facebook, Twitter, or Google Plus, to developing and promoting a blog, your local SEO expert can easily help you get local customers and clients.
#7 If You’re Not on Page 1 You’re Missing Out A lot of Opportunities
When you start to understand how much social media and search engines dominate marketing and advertising, you’ll start to realize that if you’re not visible, you’re missing out on a lot. Even if you’re a small business, the number of people who see you on page 1 is far more than anywhere else. And the people who see you on page 1 are much more interested in the services/products you’re offering. They are more ready to buy what you’re selling.
#8 Most Consumers Do a Google Search Before Buying
53% of online shoppers consult online reviews before they make a purchasing decision. That means that 53% of your customers are visiting Google to figure out what product or service they should buy next. This also means that if you’re not showing up on page 1 of those Google search queries, you’re wasting an important opportunity that can lead to more sales. If your competition is showing up, they’ll get the majority of that 53%. That explains why it’s so important that you have a reputable Dallas SEO agency doing your job for you.
Starting a company is hard work! You will spend hundreds of hours of your time trying to make your company succeed. The problem is you also have to run the company at the same time. You have to market, sell, strategize, and lead. So, it’s hard trying to do everything on your own.
Let a Dallas SEO Agency help you grow your business by outsourcing the SEO work to the experts. It’s time to reap the benefits of a strategic SEO campaign and get the results you want. Contact us today for a FREE initial consultation on the SEO needs for your business.