video marketing for small business

8 Tips For Small Business Video Marketing in 2020

If your small business is investing in an impressive SEO strategy with great website content, you still need videos in digital marketing campaigns. According to Buffer, companies who use video marketing tactics have a 27% higher click-through rate and 34% higher conversion rates than those not using video marketing strategies.

Thus, video marketing has become a great resource for growing and scaling your business with online videos. With the help of video-based content you can help get your business get noticed and use this latest money-making strategy for your brand. You can grow your YouTube channel or maximize online videos across social media using the latest video marketing trends in 2020.

If you are asking yourself how can video marketing help your business then here are different ways how video marketing can grow your business online by including it in part of your business content marketing strategy.

Google Loves Videos

The main reason why your business needs video marketing is that Google – the search engine giant – loves videos. As Google is the parent organization behind YouTube, it directly affects your website on search engine rankings. According to Moovly, if a video is embedded in your website the new chances to be on top of search engine results increased by more than 50 times. This also increases conversion along with ROI.

Increase Sales

The first and foremost benefit of using a video is that it will increase your sales. Many studies have shown that more than 70% of users who watched a video related to a product simultaneously bought it. Not only this but more than 89% of businesses say that using videos as a marketing tool has helped them get good returns on their investment (Source: Optinmonster). Thus, using video as a marketing tool will give your brand awareness and ultimately customers.

Generate Audience Engagement

As more than one-third of online activity involves watching videos using videos for your business is more likely. To engage a lot of new customers or if you are thinking about launching a new product or service then video marketing can be highly beneficial. This is because more than 72% of consumers prefer watching a video about a product rather than reading about it. Hence, to engage your audience and communicate with them effectively start making videos!

Share Information

You can also use videos to transfer valuable information about your products and services. With millions of websites and products being launched every day, using only written content to provide information can be quite competitive and boring. However, a one-minute video can be worth 1.8 million words (Forester).

Rather than being lost in the crowd, you want your business to stand out among your competitors. With videos, you quickly convey your core ethos and values with your audience. So, share all the relevant information about your business using engaging and interesting videos.

Encourage Social Shares

More than 40% of internet users watch more than an hour of Facebook or YouTube videos a week. These viewers are more likely to share a brand’s video with their friends and family in comparison to sharing written blogposts about the same brand. So, having a video can definitely help your brand go viral.

Build Brand Affiliation and Connection

Watching a video gives both audio and visual stimulation which means that we lose our more engaged. And develop a stronger affiliation and interest in your content. This can be great for striving brand recognition and attracting loyal customers who will want to keep coming back.

Humanize Your Business

Video marketing humanizes your business. With video marketing, you are no longer a faceless nameless organization hiding behind a corporate website. People respond to humanized experiences and buy from a brand that they can understand. 64% of people purchasing online say that they did it after watching a video about the product.

To put it simply, people are turning to videos to complete their research before they buy. Thus, watching a compelling presenter in a well-made product video can absolutely influence buying behavior and persuade a visitor to convert into a lead or a lead to convert into a customer.

Increase Search Engine Ranking

Search engines are constantly looking for content that engages viewers. Forrester found out that websites with an effective video increased their likelihood of being ranked on the first page of Google results by as much as 50 three times.

For Google, the quality of your content and its relevance do the original search terms remains at the top of everything. Google uses time-on-site to help determine whether you are providing what visitors are looking for when they search for a particular term or phrase. This is where videos can be incredibly effective to bump up this metric.

According to HubSpot, when browsers hang out on your website watching a video Google interprets that as you providing valuable information to that visitor. This in turn helps you improve your search engine results ranking.


Whether you are a freelancer, small business, or multinational corporation, you need video marketing in 2020 as part of your small business content marketing strategy. Currently, video is the king of content. On average people spent 2.6x more time on a website page with video than without video. Other projections indicate that video will make up 82% of internet traffic by 2022. These statistics tell us that video is engaging and can be used as a tool to help grow your business.

Videos can boost your sales and conversions, increase your return on investment, improve SEO, and lead to online engagement. With all these benefits and more, video marketing can help build your brand recognition and trust. So, share the voice of your business with your target audience and see the benefits of video marketing for yourself!

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