CASE STUDY
A metal roofing company located in Houston, Texas
Objective: To rank #1 on Google Maps for “Metal Roofing Houston” and other competitive keywords, increasing local visibility and driving more leads for roofing projects.
Challenges For Intmetric's Map Rangers:
- No website presence in a competitive market like Houston.
- Operating in a highly competitive market with many established roofing companies.
- The company lacked visibility on Google Maps and struggled to rank organically for high-converting keywords.
- Low customer awareness due to a weak online presence.
Our Strategy:

Google Maps Optimization
Fully optimized the Google My Business (GMB) profile. Regularly posted updates, promotions, and project highlights on GMB to keep the profile active and improve search rankings.

SEO Optimized Website
Created geo-targeted service pages for Houston and surrounding areas to improve organic search rankings for multiple locations. Integrated Google Maps links directly on the website.

Local Content Creation
Conducted extensive keyword research to identify high-converting, local keywords such as “Metal Roofing Houston” and “roof repair Houston.” These keywords were strategically implemented across service pages, blog posts, and meta descriptions.

Link Building
Secured backlinks from local and industry-relevant websites, improving the domain authority and helping the company rank higher for competitive keywords. Collaborated with local business directories, home improvement blogs, and roofing associations to build high-authority links.
Our Results At Intmetric
Ranked #1 on Google Maps: The company reached the #1 position for the competitive term “Metal Roofing Houston” within 4 months, increasing organic visibility and solidifying their presence in the local roofing industry.
Increased Organic Traffic: Local SEO efforts resulted in a 50% increase in organic traffic, driving more qualified leads from search engines to the website and Google Maps profile.
Boost in Leads: With optimized GMB and higher rankings, the company experienced a 40% increase in phone calls and inquiries directly from their Google Maps listing.
Why Choose Intmetric?

No Long Term Contracts
We don’t trap our customers in long-term contracts. We offer flexible 6-month agreements, and if we’re not delivering results, you can leave anytime.

Google Map Experts
At Intmetric, we are Google Maps SEO experts dedicated to helping local businesses rank higher, attract more customers, and increase leads. Stop wasting money on SEO that doesn't deliver results.

Billing Transparency
We offer simple, flat-rate, tiered pricing so you know exactly what you're paying us and how much is going toward your ad spend. No random extra charges ever!
Get Your Free Google Maps SEO Report
Discover how your business is performing in local searches and what it takes to rank in the Google Map Pack. This comprehensive report audits your website’s SEO, local rankings, keywords, and citations, providing a clear overview of your online presence.
Plus, you’ll get a personalized list of actionable steps tailored by Intmetric, designed to boost your rankings and increase your visibility on Google Maps immediately.
FAQ
We specialize in home service companies such as Roofers, Plumbers, HVAC, and Electricians, Dumpster Rental, and Cleaning Companies. We only work with companies in the US, and Canada.
The price we would recommend would depend on how competitive your area is. Our packages start at $750 and they go up from there depending on the client’s goals.
SEO is a long-term strategy that can certainly pay off in the long run. Our clients will typically see a spike in rankings in just the first 60-90 days however best results are usually seen within 6-12 months.
Check For Availability
We offer exclusivity to ONLY ONE company per industry in each location!