CASE STUDY
A local dumpster rental company in Riverside, CA, serving residential & commercial clients
Objective: To create a consistent flow of leads through local Google Search Ads and improve their Google Maps ranking using Local SEO strategies, making them the go-to choice for dumpster rentals in their area.
Challenges For Intmetric's Map Rangers:
- The company faced tough competition from established national chains and local providers in the dumpster rental industry.
- Low visibility in Google Maps and organic search limited their ability to attract new customers.
- Inconsistent lead generation made it difficult to maintain steady bookings, especially during off-peak seasons.
Our Strategy:
Local SEO for Google Maps Ranking
Fully optimized the company’s Google Business Profile (GBP) with accurate service details, high-quality photos, and targeted descriptions that included primary keywords.
Keyword-Focused Website Optimization
Refreshed the company’s website with SEO-optimized content targeting dumpster rental services. Created location-specific pages for nearby towns and suburbs to capture a broader audience.
Data-Driven Campaign Management:
Regularly monitored campaign performance through Google Ads and Analytics, making data-driven adjustments to bids, keywords, and targeting for better lead generation. Conducted A/B testing on ads and landing pages to improve click-through and conversion rates.
Google Search Ads Campaign
Created highly targeted local Google Ads campaigns focused on keywords such as “dumpster rental near me,” “construction dumpster rental,” and “residential dumpster rental.” Used location targeting to ensure ads were shown only to users in the company’s service area, maximizing ad spend efficiency.
Our Results At Intmetric
- Consistent Lead Flow: Google Ads campaigns generated a steady flow of leads, increasing inquiries by 60% within the first three months.
- Improved Google Maps Rankings: The company achieved a top 3 position in the Google Map Pack for key local search terms like “dumpster rental near me,” resulting in a 45% increase in visibility and calls directly from Google Maps.
- Enhanced Website Traffic: Website traffic grew by 50%, with the majority of visitors coming from organic search and paid ads.
- Better ROI on Ad Spend: Precise targeting and campaign optimization reduced cost-per-click (CPC) by 25%, making the campaigns more cost-effective while driving better results.
Why Choose Intmetric?
No Long Term Contracts
We don’t trap our customers in long-term contracts. We offer flexible 6-month agreements, and if we’re not delivering results, you can leave anytime.
Google Map Experts
At Intmetric, we are Google Maps SEO experts dedicated to helping local businesses rank higher, attract more customers, and increase leads. Stop wasting money on SEO that doesn't deliver results.
Billing Transparency
We offer simple, flat-rate, tiered pricing so you know exactly what you're paying us and how much is going toward your ad spend. No random extra charges ever!
Get Your Free Google Maps SEO Report
Discover how your business is performing in local searches and what it takes to rank in the Google Map Pack. This comprehensive report audits your website’s SEO, local rankings, keywords, and citations, providing a clear overview of your online presence.
Plus, you’ll get a personalized list of actionable steps tailored by Intmetric, designed to boost your rankings and increase your visibility on Google Maps immediately.
FAQ
We specialize in home service companies such as Roofers, Plumbers, HVAC, and Electricians, Dumpster Rental, and Cleaning Companies. We only work with companies in the US, and Canada.
The price we would recommend would depend on how competitive your area is. Our packages start at $750 and they go up from there depending on the client’s goals.
SEO is a long-term strategy that can certainly pay off in the long run. Our clients will typically see a spike in rankings in just the first 60-90 days however best results are usually seen within 6-12 months.
Check For Availability
We offer exclusivity to ONLY ONE company per industry in each location!
